Privacy & Consent

Recognised Consent Management Service

Germany's EinwV and PIMS

In short

Recognised consent management services (PIMS) store cookie decisions centrally. In Germany they are governed by the EinwV under Section 26 TDDDG.

Also known as: EinwV, PIMS

A recognised consent management service lets users store their decisions about cookies and tracking in one central place instead of making them on every website's cookie banner. Internationally, such services are called Personal Information Management Systems, or PIMS.

Section 26 of the German TDDDG allows such services to be officially recognised. The details are set out in the Consent Management Ordinance (Einwilligungsverwaltungsverordnung, EinwV), in force since 1 April 2025. Recognition is handled by the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Among other things, a recognised service must be independent, must have no commercial interest in the consents and must store users' decisions in a traceable way.

Consenter: the first recognised service

With effect from 17 October 2025, the BfDI recognised Consenter as the first service under the EinwV. The official launch followed in late January 2026, initially as a Chrome extension. Users can set which purposes they generally agree or object to.

The catch: website operators are not obliged to adopt decisions from a recognised service. As long as this is voluntary, few websites use the stored settings, and the cookie banner remains mandatory for advertisers.

The idea of central consent signals is also being debated at EU level. The European Commission's Digital Omnibus proposal of November 2025 included a new Art. 88b GDPR requiring websites to respect machine-readable signals from the browser. The Council deleted this article in its compromise text of June 2026. There was no agreement on the Omnibus by mid-October 2026, so whether binding browser signals will come remains open.

Frequently asked questions

Do website operators have to honour a recognised consent service?+

Currently no. The EinwV does not oblige website operators to adopt decisions stored in a recognised service. Integration is voluntary, which consumer groups criticise.

Does a PIMS replace the cookie banner?+

No. As long as operators are not obliged to adopt the stored decisions, you still need your own cookie banner that collects valid consent.

Which services are recognised?+

The first service, Consenter, was recognised by the German Federal Data Protection Commissioner with effect from 17 October 2025. In our research we found no other recognised service as of October 2026.

Related terms