Alternatives
Alternatives to tracking tools
Objective overviews of alternatives for server-side tracking, tag management and conversion tracking - summarised from the vendors' own information.
Server-side GTM hostingAddingwell AlternativesAddingwell is a server-side tagging platform for Google Tag Manager Server-Side and, per the vendor, has been part of Didomi since 2025.View alternatives Shop appElevar AlternativesElevar is a server-side conversion tracking and session enrichment platform for e-commerce. Per the vendor, it is now part of Audiense and offered as Audiense Online.View alternatives Tag management systemGoogle Tag Manager AlternativesGoogle Tag Manager is Google's tag management system for managing website tags without editing code. Server-side tagging is an optional extension with a separate tagging server that, per Google, runs in your own Google Cloud project or another environment of your choice.View alternatives Server-side data platformJENTIS AlternativesJENTIS describes itself as a managed server-side tracking platform that replaces third-party tracking with its own measurement script on the customer's first-party domain.View alternatives Server-side GTM hostingStape AlternativesStape is a server-side tagging platform that provides hosted server-side Google Tag Manager containers along with gateways, add-ons and APIs for tracking.View alternatives Server-side GTM hostingTAGGRS AlternativesTAGGRS describes itself as a first-party data platform and hosted server-side tracking solution based on server-side Google Tag Manager.View alternatives Shop appTrackBee AlternativesTrackBee is server-side ad tracking software for Shopify stores that sends conversion events from the store's server to ad and marketing platforms.View alternatives All-in-one tracking toolTracklution AlternativesTracklution is a server-side tracking platform that sends conversion data server-to-server to ad platforms using first-party cookies and the platforms' Conversion APIs.View alternatives
Information about third-party vendors summarises publicly available information from the vendors' own websites (as of October 10, 2026). It is provided without warranty and may change - the vendors' current information prevails. All trademarks belong to their respective owners. We welcome notes about outdated information.