Analytics & Event Log

See what your tracking really captures

The LeadSignal dashboard shows page views, events and conversions of your website in one place. The event log lists every single event with UTM parameters, click IDs and page. That way you find tracking problems without clicking through every ad account separately.

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See it in action

Simplified illustration, the real interface differs in detail.

What's included

Dashboard at a glance

Page views, unique visitors, sessions, events, top pages, referrers, devices and the latest events of the past seven days.

Analytics with filters

Filter by event type, UTM source, device and referrer and compare events, sessions and conversion value with the previous period.

Campaigns and sources

Top UTM sources and campaigns show where your conversions come from.

Event log with details

Every event can be expanded: session, contact data, UTM parameters, click IDs and properties.

Session timeline

The session view lists every activity of a visit in chronological order, from landing to conversion.

Consent breakdown

See right in the dashboard how many visitors accept, accept partially or decline.

How it works

  1. 1

    Add the script

    The dashboard fills up from the first page view. LeadSignal checks the installation live.

  2. 2

    Define events

    Use the visual event setup or page events to decide what counts as a conversion.

  3. 3

    Check the event log

    After a test click, check that the event arrives with the expected UTM parameters and click IDs.

  4. 4

    Compare campaigns

    Filter by source and campaign and compare the period with the previous one.

In detail

  • One project per website or client, all in one workspace.
  • Date ranges via presets.
  • Country and city per event from geolocation.
  • Bot traffic is filtered out.
  • Runs alongside GA4 or other analytics tools.

Good to know

  • •LeadSignal shows what was captured, but no attribution models and no CRM revenue. That's what our sister product LeadMetrics is for.
  • •Numbers in LeadSignal and in your ad accounts differ because every platform attributes by its own rules and windows.
  • •The event log can contain contact data from detected forms. Only give access to team members who really need to see it.

Frequently asked questions

Does LeadSignal replace Google Analytics?+

That depends on what you need. LeadSignal focuses on conversions, sources and campaigns for your ad platforms. For in-depth web analytics with custom reports you can keep using GA4 or another tool alongside.

Why don't the numbers match Meta or Google Ads?+

Ad platforms attribute conversions using their own windows and models and partly model missing data. LeadSignal shows what was actually captured on your website. Differences are normal; check big jumps in the event log.

Can I report on several websites or clients separately?+

Yes. Every website gets its own project with its own dashboard, integrations and cookie banner.

Learn more

Guides and terms that help you with the setup.

Tracking
Simple Conversion Tracking: How to Set Up Ad Tracking Without a Developer (2026 Guide)How to set up conversion tracking without a developer or Google Tag Manager: what simple tracking must cover, three setups compared and a step-by-step guide.10 min read
Privacy & Consent
GDPR-Compliant Tracking: Cookie Banner, Consent Mode v2 and Conversion Tracking Done RightGDPR-compliant tracking in plain English: what valid consent means, how Consent Mode v2 works and how to set up your cookie banner and conversion tracking.10 min read
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Free plan forever, no credit card required.