Blog

Ad Tracking, Simplified.

Guides on server-side tracking, the Conversions API, and getting accurate data into your ad platforms.

MetaConversion API

How to Set Up Meta Conversion API with LeadSignal

A step-by-step guide to connecting Meta's server-side Conversion API with LeadSignal, so your campaigns receive complete signal even when browser pixels are blocked.

Daniel Kalcher

June 12, 20266 min read

Server-Side TrackingAd Performance

Server-Side Tracking: Why Your Ad Campaigns Are Flying Blind

Ad blockers, iOS ATT, and cookie deprecation have broken traditional pixel tracking. Here's what data your campaigns are silently losing — and how server-side tracking with the Conversions API fixes it.

Daniel Kalcher

June 10, 20266 min read